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The Performance Paradox by Eduardo Briceño

The Performance Paradox by Eduardo Briceño

$27.99CAD
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Discover how to balance learning and performing to bolster personal and team success with this revolutionary guide from a world-renowned expert on growth mindset.

“An essential read for fostering learning, performance, and a growth mindset . . . I wholeheartedly recommend it.”—Carol Dweck, bestselling author of Mindset

A Next Big Idea Club Must Read • Stevie Awards Gold Winner • Non Fiction Book Awards Gold Winner • Axiom Awards Silver Medalist • Shortlisted for the BookPal Outstanding Works of Literature Award and the Thinkers50 Breakthrough Idea Award


To succeed in a fast-changing world, individuals and organizations must thrive not by working harder, but by shifting how they work. Yet we often get stuck in chronic performance—a myopic, well-worn pattern of habits that don’t move us forward.

Elevating performance to new heights is Eduardo Briceño’s specialty. In The Performance Paradox, Briceño reveals how to:
  • Clarify how to improve and innovate
  • Unleash growth and results
  • Harness the power of mistakes
  • Create an unstoppable culture
  • Outperform your targets

With Briceño’s innovative and refreshing framework of balancing learning and performing, individuals and organizations can reach their boldest aspirations.
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