Home/Store
The Big Time by  Michael MacCambridge

The Big Time by Michael MacCambridge

$41.00CAD
Sold out
Sold out
Product Details

A captivating chronicle of the pivotal decade in American sports, when the games invaded prime time, and sports moved from the margins to the mainstream of American culture.

Every decade brings change, but as Michael MacCambridge chronicles in THE BIG TIME, no decade in American sports history featured such convulsive cultural shifts as the 1970s. So many things happened during the decade—the move of sports into prime-time television, the beginning of athletes’ gaining a sense of autonomy for their own careers, integration becoming—at least within sports—more of the rule than the exception, and the social revolution that brought females more decisively into sports, as athletes, coaches, executives, and spectators. More than politicians, musicians or actors, the decade in America was defined by its most exemplary athletes. The sweeping changes in the decade could be seen in the collective experience of Billie Jean King and Muhammad Ali, Henry Aaron and Julius Erving, Kareem Abdul-Jabbar and Joe Greene, Jack Nicklaus and Chris Evert, among others, who redefined the role of athletes and athletics in American culture. The Seventies witnessed the emergence of spectator sports as an ever-expanding mainstream phenomenon, as well as dramatic changes in the way athletes were paid, portrayed, and packaged. In tracing the epic narrative of how American sports was transformed in the Seventies, a larger story emerges: of how America itself changed, and how spectator sports moved decisively on a trajectory toward what it has become today, the last truly “big tent” in American culture.

Michael MacCambridge is an author, journalist and TV commentator, whose books have included the acclaimed America’s Game: The Epic Story of How Pro Football Captured A Nation and Chuck Noll: His Life’s Work. For eight years a columnist and critic at the Austin American-Statesman, MacCambridge was later a contributor to A New Literary History of America, and his work has appeared in the New York Times, the Wall Street Journal, the Washington Post, Sports Illustrated, and GQ. The father of two children, Miles and Ella, he lives in Austin.

9781538706695
Hardcover
English
General Trade
Oct 10, 2023
Show More
Save this product for later
Share this product with your friends
ShareSharePin it
The Big Time by Michael MacCambridge
  • My Account
  • Track Orders
  • Favorites
  • Shopping Bag
  • Gift Cards
Display prices in:CAD
Skip to main content
Store
About
Contact Us
Events
Workshops
Book Clubs
My accountSearch
Cart
Menu
Report abuse