TOKIDOKI: THE ART OF SIMONE LEGNO By Simone Legno

Celebrate the history and explore the unique universe of tokidoki in this nearly 400-page monograph

tokidoki, which translates to “sometimes” in Japanese, is an internationally-recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand. tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys and more. Simone Legno, tokidoki’s Chief Creative Officer, was born in Rome, Italy and from a very young age developed a deep love of Japan and a fascination with world cultures. Combining Legno’s unique talent and creativity with Mohajer’s business acumen, tokidoki has grown exponentially. As an innovative company, tokidoki is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships. For more information, please visit www.tokidoki.it

Simone Legno (Co-Founder/Chief Creative Officer) of tokidoki was born in Rome, Italy.  Legno, who has always had a deep love of Japan and a fascination with world cultures, chose the word tokidoki because he feels “everyone waits for moments that change one’s destiny, by chance or by meeting a new person.”  Simone has become a sought-after speaker around the world at museums, universities, and conferences, from MOCA to the Adobe MAX conference, Flash Film Festival, Art Center College of Design, Apple store in Osaka, Istituto Europeo di Design, STGCC, and Grafika Manila. While the company is based in L.A., he has recently moved to Tokyo with his family. 

Publication Date: July 25, 2023
Imprint: Cernunnos
Trim Size: 8 1⁄2 x 11 1⁄4
ISBN: 9781419757112
Page Count: 368
Illustrations: 400 color illustrations