Part cultural criticism, part rueful confessional, a reformed brand strategist brings to light the impact of influence on us and our society and offers an escape in this ironically persuasive case for not being so easily influenced anymore.
We live in a world that is under the influence.
Our lives are being choreographed by forces that want something from us. Everything from ingrained family values to mind-altering algorithms create our foundations, warp how we see the world, manipulate our decisions, and dictate our beliefs. Yet rarely do we question these everyday influences of our modern times even as we go further down the path of unwell, unhappy, and unhinged.
A high-spirited exploration through the troublesome influences of our world, Raising Hell, Living Well, Jessica Elefante’s eye-opening debut, follows one bullshit artist’s journey, from small-time salesperson to award-winning corporate strategist to founder of the digital wellbeing movement Folk Rebellion, in coming to terms with how she was wielding influence—and the forces she was under herself.
With whip-smart writing and wry humor, Elefante’s collection of essays is a head-trip through her misadventures. From explaining productivity as a symptom of the influence of capitalism to how the wellness industry makes us feel more unwell or our unquestioning participation in oversharing, optimization, and instant gratification, she invites us to reexamine our world, our pasts, and ourselves through the lens of influence. Now a reformed brand strategist, Elefante lays bare her own culpability, sharing what she learned—and what she got wrong. She offers a new take on intentional living and provides a simple practice to deconstruct how the powers-that-be are attempting to modify our behaviors. Before you know it, you’ll be questioning everything from how you take your coffee to how our social institutions are structured. And you’ll learn how to live free from the influences around us—including Elefante herself.
The much-needed subversive voice to demystify these times, Elefante will make you angry, make you laugh, and make you think about how you’re really living. Unpretentious, sharply observed, and devil-hearted, Raising Hell, Living Well holds out a hand to help you climb out from under the influence.
Jessica Elefante is a writer who has spent the last few decades examining what it means to be human in our modern world. Her essays have appeared in The Guardian, The Huffington Post, and more. As the founder of acclaimed Folk Rebellion and a critic of today’s culture, Elefante’s award-winning talks, films, and work have been featured by Vogue, the Los Angeles Times, The Observer, Paper magazine, Wired, and elsewhere. In her previous life as a brand strategist, she was recognized as one of Brand Innovators’ 40 Under 40 and has been a guest lecturer at Columbia Business School and New York University. She’s influenced by the social, cultural, and technological circumstances of her life but mostly by her desire to lead a colorful one. Raised in Upstate New York, she now lives in Brooklyn with her family. She is no longer bullshitting.
Author Residence: Brooklyn, NY
Author Hometown: New Hartford, NY