A Journey into Style Icons since 1969 by Frida Giannini

A dive into music history, from Joan Baez and Jimi Hendrix to Rihanna and Lady Gaga, exploring the eclectic interpretation of fashion and society.

Frida Giannini’s book travels through time, weaving between music and style from 1969 to today. It is an iconographic journey made up of visual evocations, comparisons and contrasts, testimonies, and anecdotes. The starting point is 1969, the year of Woodstock, David Bowie’s “Space Oddity,” and the first man on the moon. It passes through the stages, concerts, and moments that made the history not only of music, but also of fashion.

The view that tells, approaches, and explores famous figures—paying particular attention to the Thin White Duke—eras, and fashion is that of Frida Giannini, an expert in both worlds, who has made fashion her profession and music her great passion. Music also accompanied her professionally in her creative inspirations and references, and in first-person encounters with the protagonists of the entertainment world in the 2000s.

This book also shines a spotlight on stage clothes, hairstyles, and sets, because the evolution of music accompanies the evolution of fashions, costumes, and changing society and vice versa, in a dialogue of influences, decades, and historical events.

Frida Giannini is an internationally renowned Italian designer who was Creative Director of Gucci for 10 years. From 1994 to 2001 she worked for Fendi, first as a ready-to-wear designer, then as head of accessories. Today she is a creative consultant for luxury brands in various categories, including interior design.

Author Residence: Milan, Italy